It’s one of the things we hear a lot from Technical Experts. It’s usually not asked in an introspective way, by the way. It’s usually asked from the perspective that the other person is wrong for not listening to the Technical Expert.

“Why aren’t they listening?” Is usually followed up by “They should be listening to me because I’m ….”

• I’m the expert
• I’m certified on the product
• I’m the manager
• I’m the director
• I’m the architect

If you’ve found yourself in that position, then there’s a good chance you’re not going to like what you read next, but there are 2 things you need to know.

1. If people aren’t listening to you, then it’s because you haven’t figured out how to say things that they find value in
2. You need to know there is a mindset shift you need to make if you want to be heard

The mindset shift supports everything else you need to work on.

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